COURSE NAME:  MKT202 Consumer Psychology

Course Description (Detailed Syllabus is released upon registration)

Students will learn the essentials of consumer psychology.  Upon completion of this course students will be able to: 1) describe decision making processes for what, when, why, where and how consumers choose products, 2) define the decision making model for marketing strategies with an understanding of the steps in the consumer choice process, 3) discuss consumer behavior in order to resolve customer satisfaction issues using learned techniques, and 4) outline marketing research tools to gain insight into consumers brand loyalty and perception of a product.  

Prerequisites

None

Required Resource Purchases

Textbook’s name, author’s name, and the ISBN will be released to the students upon registration.  . 

Software and additional resources, including author’s name and the ISBN will be released to the students upon registration.   

Additional Materials for Learning

Access to a printer or printing shop such as FedEx Kinko’s

Access to high speed Internet and a reliable computer

E-mail account that will be checked daily

Course Grading and Policies

Points from:  Lessons, Assignments, Tests, Classroom Discussion, and Course Portfolio are factors in grade point calculation.

A = 90% – 100%, B = 80% – 89%, C = 70% – 79%, D = 60% – 69%, F = 59% and Below.

Late Assignment Policy: If unable to complete assignments or tests on time, please contact your instructor before the due date.Assignments or tests submitted after the due date without appropriate excuse and pre-approval will receive a zero score.

Award Upon Completion

The student will receive three credit hours upon completion of this course.